South East Asia Region – Art of Click, a fully-owned subsidiary of the Philippines’ largest tech company Xurpas Inc., continues to evolve in its path as one of the fastest growing mobile advertising platforms and affiliate marketing networks in the Asia Pacific.
After its acquisition by Xurpas in 2016, the company has since shifted from a CPI (Cost-Per-Install)-centered network, formerly offering mobile advertising services limited to clients with mobile applications, into a mobile DSP (Demand-Side Platform), which will now provide holistic and end-to-end digital advertising solutions to a variety of customers, specifically to deliver brand performance.
Ushering in this growth is the appointment of Ms. Purwa Jain as Art of Click’s new Chief Revenue Officer (CRO). Through her established career of more than 10 years in the mobile marketing and advertising industry, Jain is seasoned in product and program management with a passionate focus on business growth and productivity improvements. Before Art of Click, Jain served as the Senior Vice President for Programmatic Demand at POKKT, a leading mobile video advertising platform in India and SEA.
“As Art of Click expands its services and transitions into DSP, we expect more experienced talents like Purwa to join our team,” stated Emmanuel Allix, Chief Executive Officer of Art of Click. “With Purwa onboard, we are determined to reinforce Art of Click’s core expertise and to drive our developments for the mobile advertising future.”
“I am very thrilled to be part of Art of Click at such an exciting time. Our shared passion for the industry will surely inspire us to create mobile advertising solutions that will perform well for our current and future clients,” shared Purwa Jain, Chief Revenue Officer of Art of Click. Jain will be focusing mainly on bottom-line and top-line growth as the company completes its transition.
“Art of Click now has more to offer,” said Marcy Venezuela, President and CEO of Xurpas Enterprise. “And with new country managers coming in to boost the team in the near future, we expect Art of Click to gain ground and strengthen its current reach in the South East Asia region.”
Art of Click is part of the digital advertising solutions portfolio of Xurpas Enterprise. To know more about its subsidiaries, available products, and services, please visit www.xurpasenterprise.com.