Entries by ArtofclickAdmin

Have You Heard About Cost per Engagement?

The question of business model is one of the keys in digital advertising. This topic is one of the most interesting on the field because it summarizes all the power struggles of the industry and is enough to explain the Internet value chain. Those models did appear gradually over time and are the proof of […]

Pros and Cons on Cost per Install

There is a serious trend towards quality in the mobile marketing environment, but what does quality mean exactly? We define it as all actions that happen after the click, that could be installs, tutorial completions, sales or any kind of acquisition (leads…). Then, let us concentrate during one article on the pros and cons around cost per […]

8 Lessons on Mobile App Monetization

In February 2014, Distimo – recently bought by AppAnnie – published a study on monetization of the main mobile apps in the world. This study details the gaps, according to regions, between CPI (Cost per Install), the average cost for app developers for one download and ARPD (average revenue per download) or also called LTV (lifetime value), average income […]

The Chinese Mobile Game Market to overtake the US

Microsoft would be on the verge of launching a new version of the Xbox One specially created for China. The game publisher King recently declared a publishing contract in partnership with Tencent to inundate the Chinese market with its brightest success: Candy Crush Saga. Everything goes towards the fact that, on a mobile game side, […]

Celebrate our 3-year Anniversary with Us!

This month Art of Click celebrates its 3-year anniversary! So many things happened and we are proud of these three years of achievements and successes. Many things also to look forward to: many new options on our high-tech platform, targeting the Series A to invest even more in our talents, new offices worldwide… To celebrate our three years, […]

PG Connects Speaker Spotlight: Wandrille Pruvot, Art Of Click

After taking over London at the start of 2014, Pocket Gamer Connects will make its grand return on the 16-17 June in the Nordic paradise of Helsinki. We expect you’ll be thinking of grabbing a ticket (if you haven’t already). And to give you a hint at what you can expect, we’re shining the spotlight onto our […]

Meet the man who wants to change mobile advertising in Singapore

It’s all about ‘the art of click’. With over 20 years of experience in digital media, mobile advertising expert Emmanuel Allix wants to change mobile networking as you know it. Based in Asia, Allix jumpstarted with a Master’s degree in Telecom in France. Now, with his startup firm Art of Click, Allix plans to fill […]

Hot company on the rise

Art of Click which offers performance based mobile campaigns, today announced it has received more than half a million dollars of seed capital funding through Wavemaker Labs and the Singapore National Research Foundation (NRF). The company also confirms a slate of new executive appointments to develop its regional foothold.  These appointments include:  Wandrille Pruvot, ex […]