Art of Click which offers performance based mobile campaigns, today announced it has received more than half a million dollars of seed capital funding through Wavemaker Labs and the Singapore National Research Foundation (NRF). The company also confirms a slate of new executive appointments to develop its regional foothold. These appointments include: Wandrille Pruvot, ex Adsmobi and BuzzCity, as Chief Revenue Officer, Jens Bohnwager as Chief Technology Officer, Damien Velly, as Technical Senior Consultant, with the team set to further accelerate Art Of Click business growth and technology implementation.
Art of Click is now focused on hiring local talent in Singapore to strengthen the team. Today’s announcement further underlines the company’s commitment to the local market and digital media industry.
Even in buoyant economic times, finding investors who will commit money to a start-up is an impressive feat; in the current climate, it is challenging. The seed funding programme provides an opportunity to help Singaporean based innovative start-ups develop their business before going after further investments to build and grow the company.
Emmanuel Allix, CEO of Art of Click said: “We are very thrilled to be supported by world class investors like Wavemaker and the NRF, in our mission to develop a tremendously ambitious project. We are developing a post-click optimization platform aimed to shift advertising budgets into real ROI-projects.”
He added: “Art of Click is now looking at expanding and is on the lookout for local talent to add to the international team. The company is looking for individuals with unique expertise in Digital, Mobile, or Big Data. If you are based here in Singapore, I encourage you to contact us for exciting opportunities, as our hiring plan is to triple our resources within the next 6 months.”
Art of Click provides a win-win solution for the customer by providing ROI-driven mobile advertising and enables advertisers to focus and optimize on the real Marketing goals by allowing optimization of cost per lead, sales, registration, downloads, in short, all metrics beyond the click.
Commenting on the seed funding, Paul Santos, Managing Partner, Wavemaker Labs said, “What do advertisers ultimately want? Do they want shiny new technology? Do they want clicks? We believe that advertisers ultimately want their target market to do something with their brand (e.g. learn more about it, sign-up, download a coupon, buy, etc.)
He added, “Art of Click is aiming to revolutionise the way mobile advertising is purchased and managed by cutting out the hype and complexity and focusing totally on the outcomes clients want. Wavemaker and the NRF have invested SGD 589,000 to help Emmanuel and his very experienced team attempt to spark a revolution with their bold vision of pure CPA (cost-per-action) based advertising.”
Since its inception, Art of Click has become the leading source of mobile advertising and operates in key markets of: Singapore, Australia, Japan, Korea, China, Indonesia, Malaysia, Philippines, Thailand and Vietnam with more than 4 billion monthly add impressions. The Art of Click Mobile MARKET PLACE allows operators and publishers to sell their inventory and advertisers to buy mobile traffic. There are more than 1,200 publishers spanning the region on the Art of Click Network.
ABOUT ART OF CLICK
Headquartered in Singapore, Art of Click supports global and regional communication agencies and leading brands in the development and execution of their mobile strategies.
ABOUT WAVEMAKER LABS
Wavemaker Labs was established to launch technology-driven companies that can act as catalysts for change and positively impact the lives of consumers, especially around Southeast Asia, India, and China. With the help of the Singapore government’s National Research Foundation (NRF), Wavemaker Labs is an incubator that provides each of its start-ups with up to S$589,000 of seed capital. www.wavemakerlabs.com
The National Research Foundation (NRF) seeks to strengthen Singapore’s R&D capabilities, encourage greater innovation and nurture the growth of technology-based enterprises in Singapore. This will help Singapore to remain competitive and create high value jobs and prosperity for Singaporeans. The National Research Foundation (NRF) was set up on 1st January, 2006 as a department under the Prime Minister’s Office. www.nrf.gov.sg