Art of Click is deeply committed to earning your trust and protecting the privacy of Internet users. To better understand Art of Click’s privacy protocol, Art of Click provides this notice explaining its online technology and information collection practices when it serves advertisements on its network of websites.
In this Policy, we use the terms “Art of Click“, “our“, “us” and “we” to refer to Art of Click Pte Ltd. and our affiliates.
Art of Click uses one or more third party ad serving providers to serve ads at this and at our clients’ sites. In the course of delivering an ad to you, the third party ad serving party may place or recognize a unique cookie on your browser and use information -not including your name, address, email address or telephone number- about your visits to this and other Web sites in order to provide advertisements about goods and services that may be of interest to you.
It helps us understand your interests and deliver more relevant ads to you.
Advertisers using Art of Click may collect personally identifiable information explicitly provided by consumers (i.e. name, address, email address or telephone number) for purposes including the purchase of goods and services, order shipment, and/or sweepstakes entry. Personally identifiable information collected by Advertisers using Art of Click is subject to the privacy policies of the individual advertisers.
Third Party Advertising
We may use other third-party advertising companies to serve ads when you visit our network of websites. Art of Click and these companies may use non-personal information (not including your name, address, email address or telephone number) about your visits to this and other Web sites in order to provide advertisements on this site and other sites about goods and services that may be of interest to you. In addition to using the non-personal information we collect, Art of Click may use other non-personal information obtained from third-party sources to determine the ad that may be of interest to you.
Cookies, Pixel Tags and others Ad Tracking Technologies
Like most Internet sites, Art of Click and its third party ad serving party uses “cookies” to enhance the Internet user’s experience on the Web. Neither Art of Click nor such third party ad serving party uses these cookies to personally identify you in any way and these cookies in no way damage your system or files.
What are cookies and how do they enhance your Web experience?
A cookie is a unique number that is assigned to you the first time you are served an ad. This number is stored in a file on your computer. For instance, cookies help ensure that you don’t repeatedly see the same ad. Cookies can also help advertisers measure how you utilize an advertiser’s site and the effectiveness of an ad. This information can then be used by advertisers to better cater to your needs. In other words, cookies help us deliver to you the types of ads in which you are most interested.
Pixel tags :
In the course of providing online advertising services to websites and advertisers, Art of Click may use pixel tags (also known as clear GIFs or web beacons). A pixel tag is a line of code that is placed on a website by the website owner which enables us to analyze advertising campaigns and the general usage patterns of visitors to their websites. In all such instances, the pixel tag is programmed to collect only anonymous information about your visit to a particular website, for example, pages viewed, number of visits, navigation history through the website, or other statistics. This non-personally-identifiable information is sent to our ad server for processing.
Advertising identifiers (IDFA): is a unique ID for each OS device that is associated with individual mobile devices and that does not reveal your real-world identity. They are user-resettable. These advertising identifiers help us to track whether you complete specific actions on an advertiser’s mobile website or application, as this is needed for analytical purposes and in order to monitor the performance of our ads.
Location: Art of Click may also receive precise location data (as defined by the NAI: Network Advertising Initiative) generated from your use of your mobile devices, such as the latitude/longitude coordinates provided by a mobile app publisher or other media supply source in conjunction with the opportunity to purchase advertising inventory.
IP information: to coordinate identifiers across platforms, browsers, or devices, in order to more efficiently analyze or target advertising.
Information Sharing or Reselling
Art of Click may only share aggregate, non-personal information, such as the number of users that clicked on an advertisement, number of times an advertisement was served, and other information that does not identify you individually, with websites of its network or Advertisers for reporting, statistical and accounting purposes. In any case, Art of Click will not sell information to anyone, for any purpose.
Art of Click does not collect or use sensitive information for purposes of online behavioral advertising – OBA unless we have obtained your prior consent, also known as opt-in. Sensitive Information refers to data related to confidential medical information, health or medical conditions or treatment, financial or insurance account numbers, social security or other Government-issued identifiers. We may enable advertisers to create custom audiences relating to general health topics such as “diet and fitness” or “allergies” using our technologies, but we will not permit advertisers to target users on the basis of precise health conditions or treatments.
Data Collection for Online Behavioral Advertising
Art of Click retains non-personally-identifiable information for online advertising for up to 90 days. After 90 days this data is deleted. Other aggregated data is retained for up to two years for statistical and reporting purposes.
You are always free to decline cookies or device tracking, but by doing so you may not be able to use certain features on the websites or take full advantage of all website offerings and targeted advertising.
It’s important to understand that without advertising a lot of services and resources would not be free: applications, websites, etc… In order to offer a free content, website and application owners need to monetize their products. Targeting advertising provides advertisements about goods and services that may be of interest to you and deliver more relevant ads to you based on the kind of websites you visit and other information.
Cookie Tracking Opt-out
You can configure your web browser to accept all cookies, reject all cookies, erase cookies, or notify you when a cookie is set. If you are an End User and you want the Ads served to you through Art of Click to be free of cookies, click here to your cookie.
Device Tracking Opt-out
Art of Click is committed to keeping data secure and will take all reasonable physical, electronic and procedural precautions to protect data in our control from unauthorized access, loss, misuse or alteration.
Art of Click does not knowingly collect any Personal Data from children under thirteen years of age. If you are under 13, please do not provide or send any personal information about yourself to us, including your name, address, telephone number, or email address. If you believe that a minor has provided Art of Click with Personal Data, please contact us. We recommend that minors always ask their parents for permission before sending any information about themselves to anyone over the Internet.
Effective Date and Changes in Policy
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