Art of Click Signals Growth with Appointment of New Chief Revenue Officer

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CRO

South East Asia Region – Art of Click, a fully-owned subsidiary of the Philippines’ largest tech company Xurpas Inc., continues to evolve in its path as one of the fastest growing mobile advertising platforms and affiliate marketing networks in the Asia Pacific.

 

After its acquisition by Xurpas in 2016, the company has since shifted from a CPI (Cost-Per-Install)-centered network, formerly offering mobile advertising services limited to clients with mobile applications, into a mobile DSP (Demand-Side Platform), which will now provide holistic and end-to-end digital advertising solutions to a variety of customers, specifically to deliver brand performance.

 

Ushering in this growth is the appointment of Ms. Purwa Jain as Art of Click’s new Chief Revenue Officer (CRO). Through her established career of more than 10 years in the mobile marketing and advertising industry, Jain is seasoned in product and program management with a passionate focus on business growth and productivity improvements. Before Art of Click, Jain served as the Senior Vice President for Programmatic Demand at POKKT, a leading mobile video advertising platform in India and SEA.

 

“As Art of Click expands its services and transitions into DSP, we expect more experienced talents like Purwa to join our team,” stated Emmanuel Allix, Chief Executive Officer of Art of Click. “With Purwa onboard, we are determined to reinforce Art of Click’s core expertise and to drive our developments for the mobile advertising future.”

 

“I am very thrilled to be part of Art of Click at such an exciting time. Our shared passion for the industry will surely inspire us to create mobile advertising solutions that will perform well for our current and future clients,” shared Purwa Jain, Chief Revenue Officer of Art of Click. Jain will be focusing mainly on bottom-line and top-line growth as the company completes its transition.

 

“Art of Click now has more to offer,” said Marcy Venezuela, President and CEO of Xurpas Enterprise. “And with new country managers coming in to boost the team in the near future, we expect Art of Click to gain ground and strengthen its current reach in the South East Asia region.”

 

Art of Click is part of the digital advertising solutions portfolio of Xurpas Enterprise. To know more about its subsidiaries, available products, and services, please visit www.xurpasenterprise.com.

 

ABOUT XURPAS
Xurpas Inc. is a consumer technology company based in the Philippines. Originally founded to provide mobile digital content to telecommunications operators, the company currently offers mobile consumer products including smartphone games, mobile ads, mobile platforms, and enterprise solutions. It has offices in Indonesia, Singapore, Thailand, Vietnam and India. To know more about Xurpas Inc., its products and services, please visit www.xurpas.com.

ABOUT XURPAS ENTERPRISE 
Xurpas Enterprise provides pioneering digital innovation platforms for real business transformation in the areas of employee engagement, digital advertising, IT and managed services, and data sciences. Xurpas Enterprise continues to build the portfolio of strategic investments and acquisitions of the Xurpas group of companies. It currently manages the portfolio of seven subsidiaries across the Xurpas group, with operations throughout Asia, servicing top local and Fortune 500 companies. For more information on Xurpas Enterprise services, please visit www.xurpasenterprise.com.

ABOUT ART OF CLICK
Art of Click is a leading mobile performance demand-side platform that offers a comprehensive set of services to manage clients’ digital ad campaigns. Through tailored metrics, precise targeting technology, and real-time optimization towards maximum return-on-investment, Art of Click helps advertisers reach the right users at the right time and place. Art of Click has a strong foothold in South East Asia – with headquarters in Singapore and offices in the Philippines, Indonesia, Thailand, and India.